1) Chose your Keywords Carefully
Once you have chosen your business and purchased a domain name the next step before submitting your site to search engines is to find useful and relevant keywords. Without this step your website will get lost in the millions of websites competing for your business.
To start our keyword research we need to utilize some very useful tools. The first website viewed should be Google Keywords which is a free tool that displays the amount of searches and competition for specific keywords. It also allows you to find more specific keywords that can better describe your site.
A better tool would be to purchase some type of software such as word tracker which offers detailed information about keywords. Unfortunately word tracker is not free, but there are other services that are.
2) Find a Niche Market
This cannot be stressed enough as it is much harder to receive top search engine rankings for a new site than an established site. A new site will have to fight amongst web sites that have established high search engine rankings.
To compete with these web sites you would be crazy! You first need to find a niche market, and then build up your website to a position as to where it can compete with these generic terms. For example let's say you have a web site geared towards weight loss. You would not use the keyword weight loss because it has too much competition. You can use one of the keyword tools to find suggestions of related keywords that you will be able to compete against. You may find the keyword "weight loss surgery" or "weight loss techniques". These phrases are much better keywords than generic terms like "weight loss".