But last year as a senior at Penn State University, she saw the truck at school recruiting students for a job and she applied. After being flown out to Madison, Wis., for an interview, she was selected as one of 12 Hotdoggers out of 1,500 applicants that are currently traveling the country in the Wienermobile.
While this is not the job that most college graduates imagine, Vasquez said she couldn’t have pictured it anyway else. When she first saw the vehicle at PSU, it seemed humorous, but after two weeks of training at Hotdog High and learning about its history, she realized there is much more to it. The company started in 1936 and many view the Weinermobile as an icon.
“You think it’s silly,” she said. “You cannot take yourself seriously driving the Wienermobile.”
The first seven months she and her partner drove throughout the southwest appearing at numerous events, at supermarkets, doing an interview with a magazine and even driving the cast of “Psych” to Comic-Con in Los Angeles.
Wherever they went, people would clamor to talk to them, take pictures and sit in the bus with its ketchup and mustard seats and detachable bun roof.
Along the way, she met all different types of people and saw many interesting things. In addition to her love for marketing and branding, she has a passion for traveling. After studying abroad in Ecuador in college, she knew she wanted to visit other parts of the country.
“There’s no better time to explore the country than right when you get out college,” she said. “This is a great opportunity for me.”
A few interesting experiences included one person bringing them a wiener dog statue and meeting a70-year-old man who has eaten an Oscar Meyer hot dog every day since he was 7.
Her friends and family really weren’t sure what she has been doing, therefore when she was in New York last week, she was thrilled that they could finally see her with the Wienermobile. Vazquez said not only has she gained valuable knowledge in marketing, but it changed her perspective on life.
“You can learn a lot from a brand like Oscar Meyer,” she said. “You learn to give people the benefit of the doubt.”