Originally there was just one truck serving halal food, which Sameer Mashriqi says he co-owned with a business partner until a falling out.
So Mashriqi acquired his own truck and parked it in front of Queens County Savings Bank at the intersection where everybody had gotten to know him over the years.
“So I bought this truck, parked it right here,” Mashriqi said.
The original truck lowered prices below the universal standards for halal carts across New York City, but it didn't impact business.
“So this guy started giving out free food to everybody,” Mashriqi said. “That wasn't working out because my customers were are loyal to me.
He said the similar look of the trucks is no mistake either. Ultimately, none of that has mattered.
“The most important thing is what you're cooking, what you're serving, and your personality,” Mashriqi said.
The customers seem to feel the same way. Over a half hour period during lunch last week, Mashriqi had several customers while the other truck had none.
“This is my favorite guy right here,” one unnamed customer said. “I don't eat from anybody else.”