The 35-year-old Brooklyn artist, whose real name is Frank Snyder, stepped out of the lounge at about 3:15 a.m. and was shot once in the neck and once in the leg.
He was taken to Jamaica Hospital where he later died.
It’s unclear whether Snyder was the intended target that night. Though other people were on the sidewalk, the passenger of a dark sedan unloaded the weapon in the direction of Snyder, witnesses said.
Prior to the party, Snyder had posted about the birthday celebration on his Instagram page.
Hours after his death, family and friends held a vigil for him outside the lounge where he was killed.
Social media users remembered Snyder for his hard work and dedication to music. Many referred to him as “Mr. Downtown,” a nickname he earned while selling CDs of his music in Downtown Brooklyn.
“You had such an admirable hustle,” said Instagram user Tatiana Lambert, who met Snyder in Jamaica while he was selling CDs. “Prayers for you and your family.”
Rapper Cardi B also shared a video of herself with Snyder at a party and captioned the post “Rest easy @HollywoodPlay.”
Musician Natasha Esteva, whose stage name is Hollywood Noon, recalled growing up two blocks away from Snyder in Bedford-Stuyvesant. He attended her first performance at Tavern Lounge and encouraged her. Throughout the years, they supported one another even when they had their ups and downs.
“Hollywood Play was an artist and a community leader, we came from the same neighborhood and coming up wasn’t easy,” Esteva said. “He gave hustling a different definition without a doubt. He touched the hearts and lives of many.
“Frankie wasn’t afraid to be himself,” she added. “He will truly be missed by many.”