Hanna Mandelbaum, Evermore Pet Food
by Kathleen Lees
Nov 07, 2012 | 16889 views | 1 1 comments | 73 73 recommendations | email to a friend | print
New York native and dog lover Hanna Mandelbaum knows the importance of making sure every canine gets the right nutrition.

“You shouldn’t let a dog eat anything you wouldn’t eat yourself,” Mandelbaum said, speaking of the highly processed “junk food” available at most supermarkets and pet stores for dogs, which Mandelbaum said lack the essential ingredients that provide a well-balanced diet.

Mandelbaum, owner and co-founder of Evermore Pet Food, located in Astoria, even went on a diet of her own home-cooked dog food for a month, just to show locals how serious she was about pet nutrition.

“It was an acquired taste,” Mandelbaum admitted, but also shared that she felt good about helping give the same food combination out as healthy meals for local dogs.

Growing up in Brooklyn with a passion for painting, Mandelbaum walked dogs on the side to help make ends meet. As time passed, the idea of opening her own pet store became more appealing.

With the help of friend Alison Weiner, who had a background in culinary arts, the two decided to open a shop that would cater to a healthier canine.

“I thought, if we’re going to do this, we’re going to do it right,” the 31-year-old said, who opened the shop in 2009.

To add to the mix, Mandelbaum also performs as an amateur aerialist at Muse Brooklyn, and is currently working on her performance in the Le Cirque Du Paws, where she will play a dog and even eat some of her own pet food on stage.

While the event has yet to be scheduled, Mandelbaum’s keeping busy making sure every dog has its day—with the proper nutritional ingredients.

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Ruth Mandelbaum
November 08, 2012

Hanna is brilliant and talented. I should know since I am her mother!. Evermore is not a shop, it is the name of the gently cooked dog food that is sold frozen. Evermore is made at a USDA kitchen that makes food for people and is sold at 130 Northeast retailers. If it is not sold at the store where you buy your food, please ask and they should be able to order it. Hanna Mandelbaum and Alison Weiner are co-owners of the company.

The Cirque Du Paws performance, which is a benefit show for Adopt NY, had to be postponed due to hurricane Sandy. Check out the Evermore Pet Food Facebook page and you will be able to get updated information. Check out the website for more detailed company information and to find a local retailer.