About Us

The oldest newspaper in South Queens, The Leader Observer has a circulation of 25,000 per week.The Leader is sold on more than 50 newsstands and news boxes in in communities of Woodhaven, Richmond Hill, Ozone Park, Howard Beach and Jamaica. Its extensive mailing lists reachers paid subscribers throughout Queens as well. We primarily serve zip codes 11414, 11416, 11418, 11419, 11420 and 11421. www.leaderobserver.com

About Our Media Group

We currently publish eight weekly newspapers in Queens County and Brooklyn, with a combined total circulation of 150,000. Our circulation is entirely paid (combination newsstand and mailed by subscription) and available at more than 700 newsstands. Our readership is made up of community residents who need weekly information which shapes their local lives.

From local environmental issues, to our school boards to local youth and adult sports reporting, the Queens Ledger / Greenpoint Star Community Newspaper Group is serious about informing our readers about; 1. what is happening on their block, 2. what is happening in their neighborhood, and 3. what is going on in the boroughs of Queens and Brooklyn which affects their lives. Our readership is heavily made up of civic members, families with children in schools, people who attend religious services and people involved in community sports. We have subscription programs for organizations in our communities, because those people are the ones who are active. They are the ones with the purchasing power who support our merchants.

Queens County is made up of a series of towns broken into THREE distinct areas. Established in 1873, the Newtown Register (from which we evolved) covered the local news for the Western Queens community. Today four of our newspapers cover this diverse area. They are the Queens Ledger,the Glendale Register, the Forest Hills/Rego Park TIMES and the Astoria/Long Island City/Jackson Heights JOURNAL

Established in 1909, the Observer weekly newspaper of Richmond Hill published weekly for that town in South Queens. In 1912, the Leader weekly newspaper of Woodhaven combined with the Observer newspaper and the LEADER/OBSERVER newspaper of South-Queens was formed. Today this newspaper is the premier paid weekly community newspaper in South Queens covering Woodhaven, Richmond Hill, Ozone Park, Jamaica and Howard Beach.

In Eastern Queens we publish the Queens Examiner. Our motto; “we not only cover the news, but we are part of the communities we serve” sets us apart from any news agency which touches the area. Our rich history and passionate positive coverage allows us to be part of everything which happens in the towns we cover. We are the best advertising medium you could possibly choose.

In Brooklyn the Greenpoint STAR and Brooklyn Northside NEWS covers those great neighborhoods in Brooklyn which are vibrant and growing. The Brooklyn Downtown STAR covers central Brooklyn like a glove.

Current Advertisers
  • State Farm
  • All State
  • Jackson Hewitt
  • GHI
  • HIP
  • Affinity Health Plan
  • Health Plus
  • New York Hospital
  • St. John’s Hospital
  • Con Edison
  • Power Authority
  • Keyspan
  • JFK Airport
  • AirTran
  • Chase Bank
  • Citibank
  • State Bank
  • Commerce Bank
  • Washington Mutual
  • Banco Popular
  • HSBC
  • Time Warner
  • Holiday Inns
  • Marriot Hotels
  • Howard Johnson
  • Major Auto Group
  • Century 21
  • Coldwell Banker
  • DY Realty
  • Yellow Book
  • Ambassador Yellow Pages
  • West Side Tennis Club
  • DeStefano’s "Dee Brooklyn Steakhouse"
  • Madison Square Garden
  • Radio City Music Hall
  • Jacob Javitz Convention Center
  • Long Island University
  • St. John’s University
  • St. Joseph’s College
  • Brooklyn College
  • St. Francis College
  • Queens College
  • J&R Music
  • ebay
  • Home Depot
  • YMCA
  • Chili’s
  • Boy Scouts of America
  • Ikea
  • McDonald's
  • Weisman Discount Home Center
  • Marshalls
  • Outback Steakhouse
  • Discovery Zone Diet
  • Curves
  • Cold Stone Creamery
  • UPS
  • Comfort Inn
  • Federal Express
  • Petland Discounts
  • Port Authority of NY& NJ
  • World Famous Junior’s Cheesecakes
  • NYC Police & Fire Recruiting Services
Numbers You Should Be Aware Of

312 That’s the number of letters to the editor we published last year. Letters signify that readers are involved with our newspapers. Some agree with us, some disagree, but they care enough to write.

2,761 That’s how many pictures we published throughout our 8 newspapers between June 2006 and May 2007. Local people, places and events are what our local papers are all about. We don’t subscribe to a national wire service because we know our readers pay for local news, local action and neighborhood activities.

9,665 That’s how many Real Estate listings we published in our newspapers in the last 12 months. We believe a real community newspaper has the ear of the Real Estate industry. We take the lead in the eyes of Real Estate agents. SIX pages of listings each week.

3,126 That’s how many news stories we published in our newspapers in the last 12 months. Stories on issues from local news, investigative stories, sports coverage, profiles, reviews and local events are what make our papers the most reader friendly source of news available.

109 That’s how many eyesores of the week we published in our newspapers last year. Eyesores of the week are pictures taken by our staff and our readers. They are pictures of places which have been neglected, contain graffiti or are dirtied. The pictures produce action.

28,122 That’s how many advertisements appeared in our newspapers from March 2007 throughMarch 2008. These advertisers put their faith in or paper and received response to their marketing efforts. From classified advertisements to our dining and entertainment guide, our ads work. Just ask our 8,000 advertisers. We are proud to be the #1 news and advertising source for all of Queens County and Brooklyn.

655,733 That’s how many hits our web site got in December 2007. Now THAT'S EXCITING!

All publications carry a Thursday dateline. They arrive on the newsstands Wednesday morning and arrive in the mail Thursday. Newsbox circulation is done on Wednesday and Thursday with additional circulation and refills on Friday.
Deadline for news releases: Friday noon.
Deadline for display advertising orders: Friday 5 p.m. - for ad copy is Tuesdays @ 12 noon.
Deadline for Classified Advertising: Tuesday 12 noon.

OTHER READERSHIP NUMBERS
Have children who attend Private School 52%
Have children in an organized sport 88%
Active in a Parish or Congregation 68%
Own more than 3 credit cards 83%
Have Health Insurance 72%
Homeowner 66%

Circulation by Zip Code
LIC, Astoria, Jackson Heights Journal 23,000
11101Long Island City3800
11102Astoria3100
11103Astoria2300
11104Sunnyside1800
11105Astoria, Woodside1900
11106Astoria1200
11368Corona2100
11372Jackson Heights3300
11369East Elmhurst1500
11373Elmhurst2000
Queens Ledger 30,000 (established 1873)
11378Masepth5200
11379Middle Village4600
11377Woodside3200
11373Elmhurst3400
11385Ridgewood/Glendale2700
11355Flushing4200
Rest of Queens6700
Leader Observer of Woodhaven & Richmond Hill 25,000
11421Woodhaven6000
11414Howard Beach3700
11417Ozone Park3500
11418Richmond Hill3200
11415Kew Gardens1000
11420South Ozone Park2300
11432Jamaica3300
Rest of Queens2000
Queens Examiner 16,000
11355Flushing4700
11356College Point1800
11357Whitestone1900
11361Bayside1300
11363Little Neck1600
11365Fresh Meadows1200
Rest of Queens3500
Forest Hills/Rego Park Times 18,000
11375Forest Hills8000
11374Rego Park5000
11415Kew Gardens 3500
Rest of Queens1500
Glendale Register 8,000 (established 1935)
11385Glendale4800
Rest of Queens3200
Greenpoint STAR & Brooklyn Northside NEWS 15,000
11211Williamsburg's Northside5,000
11222Greenpoint6,000
11206Williamsburg3,000
11378Maspeth1,000
Brooklyn Downtown STAR 15,000
11206Williamsburg East & Bushwick3,000
11205Navy Yard, Clinton Hill, Fort Greene4,000
11217Downtown Brooklyn, Boerum Hill
11201Brooklyn Heights, Park Slope, Downtown4,000

QUEENS LEDGER established 1873
LEADER/OBSERVER of Woodhaven & Richmond Hill established 1909
Glendale REGISTER established 1935
LIC/Astoria/Jackson Heights JOURNAL established 1986
Forest Hills/Rego Park TIMES established 1995
Queens EXAMINER established 1999
Greenpoint STAR & Brooklyn Northside News originally established 1898
Brooklyn Downtown STAR originally established 1841, re-established 2004

The Queens LEDGER www.queensledger.com
The Queens EXAMINER of Eastern Queenswww.queensexaminer.com
The Forest Hills/Rego Park TIMES www.foresthillstimes.com
The Glendale REGISTER www.glendaleregister.com
The LEADER/OBSERVER of Woodhaven, Richmond Hill & Howard Beachwww.leaderobserver.com
The Long Island City/Astoria/Jackson Heights JOURNAL www.LICJournal.com
The Greenpoint STAR & Brooklyn Northside NEWS www.greenpointstar.com
The Brooklyn Downtown STAR www.BrooklynDowntownstar.com

Published by Queens Ledger / Greenpoint Star Inc.

Contact Information

Main Offices: 69-60 Grand Avenue, Maspeth, NY 11378
Phone: (718) 639-7000 • FAX: (718) 429-1234 • email: ads@queensledger.com
Conference Studio & Corporate Sales office:
86-16 Queens Blvd.,Elmhurst, NY 11373

It’s QUEENS ... The Magazine

Mission: “Introducing Queens To The World.”

The Queens our grandfather loved and built is no more. But the “Queens passion” he created here will last forever. “It’s Queens,” a magazine from the company that publishes the “Queens Ledger & Brooklyn Star” weekly newspapers, is a quarterly publication about the life-styles of those Queens hot shots who are paving the way for a new generation.

They are: the developers, the restaurant owners, the doctors, lawyers, educators, entrepreneurs, manufacturers, gallery owners and yes - even the legislators, who are putting into place the plan by which Queens will expand in the next generation. They are the movers, the shakers, the trouble makers of the borough.

How Often: Published quarterly in January, April, July and October.

Printing & Distribution: A glossy magazine 8 inches wide by 11 inches high, 4 color high quality glossy pages throughout. 15,000 copies are printed and distributed through Hudson News on more than 800 newsstands throughout the city of New York. Some are distributed free, some are mailed to 2,500 select residents and 1,000 businesses in Queens, including movers and shakers and policy makers. Subscriptions are $7.95 a year.

On-line: Select pages and stories will be available from “It’s Queens” on line it is at www.itsqueens.com

OUR NEW MEDIA

What we do on our web sites: Social Media Marketing

The Queens Ledger / Brooklyn Star Weekly Community News Group helps companies and organizations use social media to engage with their customers, prospects, and partners in ways that have never before been possible. We do this by building online communities within our 8 web sites while using our traditional newspapers as a driving local news source. The new type of ‘communities’ are important to business all over the borough.

The NEW definition of “A community”

The ‘community’ of today is a ‘community of interest,’ not merely a community of geographic proportions. An online community might be a community of stamp collectors, kite flyers, kids and adults who are members of a sports league, a community of people who take the train to work, movie goers, dog owners, civic activists or students enrolled in a particular school. They are active, have a need to communicate with each other and have a need and desire for others in their geographic community to know about them.

STOP AND THINK...

Do you see how you fit into this picture frame we are creating? Can you imagine how many organizations who have members, customers, teammates or business associates who need to be part of a web world like this?

What does this have to do with business and the business of ‘Marketing’?

It's called Social Media Marketing, and it is making a profound impact on marketing strategies for organizations AND businesses of all forms and sizes.

Social Media Marketing at a local level – with a local news generating organization like ours (135 years of local news coverage) gives you the best chance to attract customers. Our ‘local information web sites’ are full of local news, video, events, classified ads, blogs and more. Marketing through our news web sites augments, enhances, and in some companies, replaces “old” forms of marketing. It is radically different from traditional forms of marketing in a few fundamental and dramatic ways. Hundreds … even thousands of people AND businesses generate information on our sites. They are involved in the news and information because they put it there.

Social Media vs. Traditional Marketing

Traditional Marketing

Traditional marketing has typically had two major forms:

  • Direct marketing. This type of marketing focuses on directly generating leads and revenue: Its forms include newspapers, magazines, tradeshows, some websites, seminars/webinars, email blasts, direct mail, pop up ads, etc.
  • Brand marketing. This type of marketing is “softer” and seeks to create an image or reputation for the company in the mind of the customer: advertising, public relations, analyst relations, sponsorships, logos, tag lines, etc.

Both of these types of marketing are characterized by a few common attributes:

  • They are one- way, push-oriented and interrupt-driven. These activities are from the company to the prospect. The prospect doesn't ask for them. They are "pushed" onto the buyer, interrupting them from whatever they're doing.
  • They are brand-generated. The content comes entirely from the brand to the customer.

Social Media Marketing – Web 2.0

Social Media Marketing is defined by a new set of characteristics:

  • It's a multi-way dialog. Brands talk to customers, customers talk to brands, and - perhaps most importantly - customers talk to each other. This is a new type of engagement that was never possible until the arrival of Web 2.0. It’s NOW. It’s the FUTURE. Get used to it.

It Is Participatory

  • It's participatory. Social media marketing depends on user participation - that's what makes it social. To truly be Social Media Marketing, your users must participate.
  • It's user-generated. Most of the content and connections in an online community are created by the users - not by the brand.

We have FREE Classified ads, blogs, featured bloggers, business bloggers, a list of 45,000 searchable businesses on our site, event calendars, users who communicate with their own community and much, much more. There will certainly be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.

The Queens Ledger / Brooklyn Star Community Weekly Newspaper Media Group enables Social Media Marketing by building on-line communities that combine four key areas of capability:

  • User-generated content (blogs, wikis, discussions, photos, videos, voting, etc.)
  • Social networking (friend lists, user-created groups, status, presence, etc.)
  • Profiles. Most of the content and connections in an online community are created by the users - not by the brand. The overall goal of our company is to bring in new users by offering them a way to communicate with people in their own in-common focus. We get our users to talk.
  • Enterprise security and control. The users create most of the content and connections in an online community.

Why Now and Not Before?

The new web 2.0 Internet technology, which we use as an engine for our sites, uses social media platforms that have not been available until recently. Without this web technology, you could not connect with someone who uses a product in which you're interested nor would it be easy to connect with someone who shares a passion that you do? You'd have to find a friend-of-a-friend-of-a-friend, etc. Or go to a user group. All way too hard. Now with a few Google searches and clicks, you can be connected to dozens if not hundreds of other people who can help you. Every bit of content on our site is searchable through Yahoo and Google. Every local blog, ad, business feature package, event, news brief and video clip is Googlecentric.

This is why companies all over the world are combining traditional marketing dollars with social media marketing: it will become more mainstream in the near future. As citywide newspapers lose circulation, local papers that have a focus on local issues and events are taking on a new life. We have the subscriptions, the loyalty, the stability to be more believable, more influential, and deliver a higher ROI than do traditional one-way marketing ‘non descript’ general circulation newspapers where you "push and interrupt" a brand message. Social media marketing connects people to other people who they can trust. It builds brands in an organic way and generates real revenue. This movement is accelerated by the economic downturn, where slashed marketing budgets will mean marketing teams are looking for better ways to spend their dollars.

  • A site user can find a piece of content (e.g., a local news story, police report, blog post, review, event, a discussion reply) that has value to them and quickly determine who provided that content. Is the contributor an expert or a novice on the topic? What is their background on the issue? This adds context to content.
  • A site user can locate a partner-business based on their descriptive information and immediately get in touch with them. A user will see photos or videos and more.

Our Association feature module optimizes the web 2.0 world for a group or organization with members or customers; they are all part of the Association site and our site. Their customers are all part of our site and their own. We want your community to stay vibrant and active over time, so we find contributors to your site. We're experienced in ways to encourage and manage user participation so you get the most value out of our on-line community. Publisher/editor - Walter H. Sanchez, Managing editor: Shane Miller, Community Editors: Lisa Fraser, Heather Senison, Print & web contributors: Jesse Almonte, Susana Diaz, Matt Stefani, Maria Thomson, Anthony Stasi, Cynthia Via, Michael OKane, David Quintana, Christine Schott, Ed Wendell, Melissa Bozin, Dan Bush, Alex King, Holly Willensky.

Welcome to Web 2.0